Lane1 was established in 2007 when Ken Hardy, an ex-competitive swimmer, decided to leave the corporate world where he worked as a European Sales & Marketing Director and follow his passion for sport.

After spending a number of years coaching a multitude of sports in schools, he went on to work with both Burton Albion Football Club and Derby County Ladies. Being made aware in 2010 that 42% of children between the ages of 7 and 11 Cannot swim and having a passion for swimming, Ken decided to do something about this so the Lane1 Swim Schools were born and now after just a few years, teaches hundreds of children a week to swim.

Waterbugs (Baby & Toddler Swimming) is a long term plan to reduce this outrageous statistic, teaching younger children an important life skill, helping to prevent needless deaths from drowning. This also plays a major part in the health and wellbeing of our younger generation and their parents.


Lane1 Coaching Ltd

Provides coaches into schools and clubs and is associated with many of the sporting National Governing Bodies.


Lane1 Swim Schools

Teaching hundreds of children a week to swim between the ages of 4-16 years.


Lane1 Waterbugs

Teaching swimming to children between the ages of 3 months to 4 years.


Lane1 Sports Management

Representing a number of world ranked professional triathletes regularly appearing on the TV.